Field notes

Field notes.

What we’ve learned building and shipping AI. The practical version, with the trade-offs left in.

A real project story: an LLM support system across multiple brands, what actually moved the number, and the three mistakes that nearly sank it.

Six weeks is fast enough to learn and slow enough to build something real. Here's how we spend each one, and why we won't promise two.

Most AI strategies are a wish list with a budget attached. A useful one starts from where the money actually is.